Phone: (817) 832-2174

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Trade Show

STEPS:

Buzz Builder
When exhibiting at a trade show you’ll want to use imprinted products that will attract people to the trade show in the first place, to your booth while there, and more importantly, to your company after it’s all said and done. Consider your booth personnel; it’s a good idea to provide them with matching, imprinted shirts. Pick a bright color, so they stand out among the crowd of exhibitors. Pre-show, get your hands on a list of attendees and send lanyards, wristbands, badge pouches and bags to your top 500 prospects from that.

Education Sessions
Along with the pre-show goodies, provide some of the items people will need for education sessions. Bottled water allows attendees to keep hydrated on the go, while a folder, pen, or highlighters are items they are sure to use. USB drives show prospects your company is far from ordinary.

In-Booth Traffic Builder
During the show, grab attendees’ attention. Mints will attract their eye. Then, after you’ve introduced yourself and the company, offer items such as a letter splitter, stationary pail, or keychain as an additional gift for stopping by. Draw attention to your booth with a custom pop up or table display.

After-Show Follow-up
In addition, after the show, a simple paperweight is functional and appreciated and will really reflect positively on your company.

Pre-Show Buzz Builder
TEK-OS Round Lip Balm
$1.37
Qty:150
 
Education Sessions
Bottled Water 8 oz
$1.08
Qty:1200
 
Letter Size Foil-Stamped Presentation Folder
$1.55
Qty:500
 
In-Booth Traffic Builder
Tradeshow Custom Event Advertising Pole Digital Banner
$53.00
Qty:100
 
Air Fresheners
$1.12
Qty:2500
 
After-Show Follow-Up
Mat Board Bevel Easel Photo Frame 4x6
$4.30
Qty:100
 

Phone: (817) 832-2174

End-Buyer Research: Ages 45-54

98% of end-buyers ages 45-54 plan to increase or maintain their spending on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 45-54, the third of several age demographics surveyed throughout the United States.

Based on projections from the Bureau of Labor Statistics, Americans ages 45-54 will make up the largest segment of the workforce within the next decade. ASI’s 2023 Ad Impressions Study notes the five most influential promotional products among consumers in this demographic are outerwear, performance wear, health & safety products, drinkware and polo shirts.

ASI’s 2024 end-buyer research reports that promotional products end-buyers ages 45-54 value trying out new types of products, with over half – more than other age demographics – naming “new products” as an important benefit in a distributor relationship. But they’re also more cost-conscious than other ages surveyed; one in five named price as their top feature consideration while purchasing promotional products.

Infographic

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The Bright Side: Logomark Sponsors Two More Service Pups at Shelter to Soldier

The Counselor Top 40 supplier has donated a portion of sales to sponsor the rescue and training of service dogs for veterans at the nonprofit since 2020.

Logomark’s (asi/67866) latest ambassadors are furry and four-legged – and making a difference for veterans in Southern California.

The Counselor Top 40 supplier, based in Tustin, CA, has sponsored two more pups in its long-running partnership with the nonprofit Shelter to Soldier, which adopts dogs from rescue organizations and shelters in Southern California, training them to be service animals for veterans in need.

The pups, Hazel and Angus, will be a part of Shelter to Soldier’s team of nine canine ambassadors, traveling with their volunteer handlers to visit hundreds of veterans, active-duty military personnel and their families across Southern California.

Cutco Knives tablecloth
Cutco Knives had their wares spread on a branded tablecloth.

“It’s been a heartwarming experience to witness these shelter dogs find their purpose and homes, while also supporting those who have bravely served our nation,” said Michael Bistocchi, Logomark’s chief revenue officer. “Our entire team is grateful to be part of this meaningful journey.”

Shelter to Solider specifically focuses on post-9/11 veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), military sexual trauma (MST) and other psychological injuries associated with traumatic experiences in the line of duty.

Both Hazel and Angus, trained as certified therapy dogs for the ambassador program, are known for their affectionate and compassionate natures. Hazel was named in honor of a young girl who lost her battle with neuroblastoma in 2018, and Angus is a former Shelter to Soldier psychiatric service dog who made his way back to STS when his veteran could no longer care for him.

Logomark – also named a Counselor 2024 Best Place to Work in part because of its dedication to philanthropy – has donated a portion of proceeds from its Perka, iCool and Work collections to the Shelter to Solder initiative since it first partnered with the nonprofit back in 2020. Since then, Logomark has sponsored several service dogs and emotional support animals to go through training at Shelter to Soldier and be matched with a veteran in need.

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